Launching a product or service is just the first step of getting a business running. It is about getting your stuff out to the people, not only purchasing it but recommending it. So how does online PR help you in being talk of town?

People love to share and talk about their purchases. Today you are not only speaking to journalists, you are talking to your customers and clients. Hence, spreading an interesting and engaging message is crucial for successful online PR. Have a look at the below tips that feature a mix of how to talk to journalists and to your targeted audiences:

1.) Prepare the message: Place facts and figures in your online press release and avoid promotional language.

2.) Keep it simple, stupid: People on the web are scanning messages, so focus. (400-600 words).

3.) Go to bed and recheck your message on the next day before sending.

4.) Provide various feedback channels so people can contact you instantly (Facebook-Page, Twitter, email, Phone, Skype, etc.).

5.) Do some researches on relevant communities, media and blogs.

6.) Don’t forget local media as they will be happy to feature their ‘neighborhoods business hero’.

7.) Contact blog and media journalists who recently covered similar topics and offer them new insights.

8.) Provide bloggers with samples and ask them for a review.

9.) When sending a press release via emails make a short introduction in your body and attach a PDF not bigger than 1 MB.

10.) Don’t send mass mails. Look up the most relevant contacts and write them personally.

11.) Search for Hash-Tags (e.g.: #Apple or #Honda) on Twitter to find potential audiences.

12.) Register for relevant communities and act as an expert. Don’t use any promotional language and don’t praise your products.

13.) Distribute your press release via PrWeb.com, PRNewswire or on free distribution sites (see http://mashable.com/2007/10/20/press-releases/)