Launching a product or service is just the first step of getting a business running. It is about getting your stuff out to the people, not only purchasing it but recommending it. So how does online PR help you in being talk of town? Read the rest of this entry »

Worldwide known for its beautiful mountains and yodeling men Austria is situated in the heart of Europe. Despite being a small country with about 8 Mio inhabitants (most of them are far over 60 years old) the tech scene is quite vital. Although many entrepreneurs are limited by lack of capital due to poor venture capital environment there are some inspirational stories to tell. Read the rest of this entry »

Launching a web-based startup these days is not quite difficult. You do have plenty of tools, most of them even for free. Social Web enables you to market your product or service for nothing, viral strategies can even put you far on top. Startups like Groupon, AirBnB and Facebook were not founded by more than a couple of people. Hence, if you do have a great idea just follow the below saving tips. You are not about to lose a bunch of money, but you’ll regret it if you’ve never tried it. Read the rest of this entry »

Some cool logos form the Arab world for your inspirational Tuesday afternoon.

… it is the twitterisation of usability
… no one pokes me
… I don’t have to fill out my favourite hobbies
… I can send private messages
… easy, simple, customizable
… feeds are providing me with useful stuff
… it’s about information not social nonsense
… it doesn’t suggest me anything useless
… it doesn’t send me any gifts because it is a gift
… it just likes me the way I am

… that’s why I love Twitter!